Privacy Policy

Introduction

ShopperLuxe (“we,” “us,” or “our”), accessible at https://shopperluxe.com, is committed to protecting your privacy. This Privacy Policy describes how we collect, use, share, and safeguard information when you visit our website. By using ShopperLuxe, you consent to the practices described in this policy.

Information We Collect

We do not require you to create an account or provide personal information to use our website. However, we may collect the following types of information automatically:

• Usage Data: Pages visited, time spent on pages, referring URLs, browser type, device type, operating system, and screen resolution — collected through Google Analytics 4.
• IP Address: Your IP address may be logged by our hosting provider (Vercel) and analytics services for security and analytics purposes. IP addresses are anonymized where possible.
• Cookies and Tracking Technologies: We use cookies and similar technologies as described in the Cookies section below.

If you contact us via email at rohitvinod.dev@gmail.com, we will collect your email address and the content of your message solely for the purpose of responding to your inquiry.

How We Use Your Information

The information we collect is used for the following purposes:

• To analyze website traffic and understand how visitors use our site, allowing us to improve content and user experience.
• To serve relevant advertisements through Google AdSense and other advertising networks.
• To maintain the security and performance of our website.
• To respond to inquiries sent to our contact email.
• To comply with legal obligations.

Cookies and Tracking Technologies

Our website uses the following types of cookies:

• Essential Cookies: Required for the website to function properly. These cannot be disabled.
• Analytics Cookies: Google Analytics 4 uses cookies to collect anonymous usage data. This helps us understand traffic patterns and improve our content.
• Advertising Cookies: Third-party vendors, including Google, use cookies to serve ads based on your prior visits to our website and other websites. Google's use of advertising cookies enables it and its partners to serve ads based on your visits to our site and other sites on the Internet.

How to Opt Out: You can opt out of personalized advertising by visiting Google Ads Settings. You can also opt out of third-party vendor cookies by visiting the Network Advertising Initiative opt-out page. Most web browsers also allow you to manage cookie preferences through their settings.

Third-Party Services

We use the following third-party services that may collect or process your data:

• Google Analytics 4: Web analytics service that tracks and reports website traffic. Google Privacy Policy.
• Google AdSense: Advertising service that displays ads on our website. AdSense uses cookies to serve ads based on your browsing history. How Google uses advertising cookies.
• Amazon Associates: We participate in the Amazon Associates affiliate program. When you click affiliate links and make purchases, Amazon may track your visit and purchases. Amazon Privacy Notice.
• Vercel: Our website hosting provider. Vercel may collect server logs including IP addresses for security and performance. Vercel Privacy Policy.

Google AdSense Disclosure

Third-party vendors, including Google, use cookies to serve ads based on a user's prior visits to our website or other websites. Google's use of advertising cookies enables it and its partners to serve ads to our users based on their visit to our site and/or other sites on the Internet. Users may opt out of personalized advertising by visiting Google Ads Settings.

Data Retention

Analytics data collected through Google Analytics is retained for 14 months, after which it is automatically deleted. Email correspondence is retained for as long as necessary to resolve your inquiry, after which it may be archived for up to 12 months for record-keeping purposes. We do not retain personal data longer than necessary for the purposes described in this policy.

Your Rights (GDPR & Indian IT Act)

Regardless of where you are located, you have the following rights regarding your data:

• Right to Access: You may request details about the personal data we hold about you.
• Right to Rectification: You may request correction of inaccurate personal data.
• Right to Erasure: You may request deletion of your personal data, subject to legal retention requirements.
• Right to Opt Out: You may opt out of analytics tracking and personalized advertising using the methods described in the Cookies section above.
• Right to Complain: You have the right to lodge a complaint with a data protection authority.

To exercise any of these rights, please contact us at rohitvinod.dev@gmail.com. We will respond to your request within 30 days.

Children's Privacy

Our website is not directed at children under the age of 13. We do not knowingly collect personal information from children. If you believe a child has provided us with personal data, please contact us and we will promptly delete it.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make changes, we will update the “Last updated” date at the top of this page. We encourage you to review this policy periodically. Continued use of the website after changes constitutes acceptance of the updated policy.

Contact Us

If you have questions or concerns about this Privacy Policy or how we handle your data, please contact us at rohitvinod.dev@gmail.com. You can also visit our Contact page for more ways to reach us.